Question: What is the average size of an online gift?
Answer: According to Nonprofitmarketingguide.com, the average online monthly gift was $31.96 for organizations included in the 2012 Online Marketing Nonprofit Benchmark Index Study.
http://www.nonprofitmarketingguide.com/blog/2012/05/16/online-fundraising-stats-and-trends-for-nonprofits/
My investigations into intercollegiate fundraising for my Capital Campaigns in Sport course. Over the course of the term, I hope to learn more about fundraising strategy and the necessary skills for a career in intercollegiate athletic fundraising.
Sunday, January 13, 2013
Thursday, January 10, 2013
SMT 309: Post #1
Question: What day of the week has the highest average online gift?
Answer: Based on a 2006 post on GuideStar, people are most generous during the week (not on weekends). "By dollar amounts, Mondays, Tuesdays, and Wednesdays are the days donors are most generous. By number of donations, Tuesdays, Thursdays, and Fridays are top days."
Answer: Based on a 2006 post on GuideStar, people are most generous during the week (not on weekends). "By dollar amounts, Mondays, Tuesdays, and Wednesdays are the days donors are most generous. By number of donations, Tuesdays, Thursdays, and Fridays are top days."
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